Overview A folding business card created for UC Davis Undergraduate Admissions recruiters to hand out at newly admitted student receptions.
Project Design an easily transportable piece that is engaging, visually interesting, and informational. My solution to this was a folding business card that could contain important community and contact information on one side, while including an interactive list of college traditions on the other. Formatted like a poster, our intent was to give this piece a life after the reception.
Collaborators Aggie Traditions design | Caroline Henriksen Community Infographic design | Jennifer Vaughn
Overview AvenueE is a transfer bridge program intended to help underrepresented minority students from community colleges transition into a STEM major at University of California, Davis.
Project To redesign and expand upon existing materials, elevating their look, and bringing them inline with UC Davis style guides.
Overview Sierra Railroad is a tourism railroad company running three individual tourism trains throughout Northern California. Each train hosts a variety of year-round and seasonal events that combine food, entertainment, and scenery.
Project Update the existing logo and create a new style and identity that could be used to represent all three tourism trains to both corporate and public customers.
Collaborators Design and Concept | Caroline Henriksen Creative Direction | Rashael Parker
Overview Sacramento RiverTrain and Sierra DinnerTrain are two of Sierra Railroads tourism trains. They’re both located in Northern California and each feature similar on-board experiences.
Project Both trains underwent massive renovation projects in 2016 and their branding needed style updates to support the new looks. As an in-house designer at Sierra Railroad, I developed an updated look and created a suite of collateral (brochures, rack cards, boarding passes, merchandise, advertisements, billboards, etc.) to showcase the trains and their experiences. I was also responsible for designing the exterior paint scheme for both trains. I developed over 100 paint schemes and mock ups to present to stakeholders. One was chosen to use on both lines, updating the passenger experience while referencing the historic nature of the trains.
Collaborators Design and Concept | Caroline Henriksen Content | Andrew McDaniel Filming | Max Video Productions Creative Direction | Rashael Parker
Sacramento RiverTrain Remodel
Overview The Beer Train is a beer tasting experience aboard two tourism trains in Northern California.
Project Create a unique identity with an individual voice that can be utilized to promote the Beer Train to beer fans all over Northern California—specifically at local craft beer events. We wanted to connect to the craft beer scene as well as reference the inherently rustic nature of our tourism trains. I developed the branding and identity as well as various collateral while working as an in-house designer at Sierra Railroad.
Collaborators Design and concept | Caroline Henriksen Filming | Max Video Productions Art Direction | Rashael Parker
Overview Zombie Train is a seasonal experience that runs on all three of Sierra Railroads tourism trains. Running from October to early November, Zombie Train offers it’s passengers a mix of zombies, theatrics, and special effects.
Project Expand on the existing branding and identity, creating a new suite of collateral to represent the Zombie Train experience and distribute throughout Northern California. For this project I developed postcards, billboards, posters, tabling displays, merchandise, and boarding passes.
Collaborators Design | Caroline Henriksen Content | Andrew McDaniel Filming | Max Video Productions Creative Direction | Rashael Parker
Zombie Train: Evacuation - Teaser 1
Zombie Train: Evacuation - Teaser 2
Overview Simply You was created as a BFA project at Eastern Washington University. It is made up of a series of 16 cards and a web app and is intended to promote personal growth and insight.
Project This project uses personality theories from Myer-Briggs and Keirsey but presents the information in a more user-friendly, interactive way, focusing more on the character of the personality type and providing a smaller sample of information to pique the viewers interest in the topic.
For this project I developed 16 icons to represent each personality type, combined photographic imagery for each card, and wrote the content for each card based on research from multiple sources. I also designed and coded an accompanying web app.
Overview A sampling of invitation designs for various freelance clients.
Project Various logo designs created for freelance clients.
Franklin: A family psychiatric practice based in Franklin, Tennessee. Outland: A custom home furnishing and decor business. EWU YPN: Eastern Washington University Alumni Association’s networking group for recent graduates. Olive & Vine: University of California, Davis catering services. Great Train Robbery, Easter Egg Express, and High Noon Express: Experiences aboard two of Sierra Railroads tourism trains.